![]() The Seller Initiated Offers feature itself may already be having some of the same effects as running too many flash sales. Ultimately, it may be a distinction without much of a difference where buyer behavior is concerned. However, from where I'm sitting, eBay still seems to be trying to pull the same levers, primarily using discounts and promotions to attempt to drive buyer engagement and retention, only now they are increasingly putting pressure on sellers to fund the discounts directly themselves. Those flash sales are probably one of the most visible examples of ex-CEO Devin Wenig's marketing strategy that lead to an increase in so called "one and done" buyers - a strategy that current CEO Jamie Iannone has very specifically said he is rejecting by instead focusing on retaining repeat "high value buyers". They were geared to most benefit sellers with items in the ~$500 range, leaving many smaller sellers out, and even sellers who did report a temporary sales lift during the promos often also saw slumps in between when presumably buyers were waiting for the next discount to drop. Those promotions were funded directly by eBay (though of course indirectly by seller fees) and proved to be a two edged sword. It's a tough balance and many experienced retailers understand once you "train" your buyer base to expect discounts regularly, they may be more likely to simply wait to purchase until the next discount opportunity is offered to them.īack in 2018, eBay leaned heavily on sitewide discounts running many "flash sales" of 15-20% off through the year. While offers, coupons and other promotions can be great tools for sellers, there's also the risk that leaning too heavily on discounting as a sales strategy can sacrifice long term gains for short term sales bump. ![]() I can see situations where both might be useful and situations where sellers might prefer to limit it to only one or the other - hopefully that is on the road map "coming soon" for "additional enhancements.Īlso import to note - the coupon can only be used for items not included in your active offers, so the buyer will not be able to use it to get an additional discount on top of your already lowered offer amount.ĮBay has really been pushing both offers and coupons this year, so it's no surprise to see they've finally melded them together here. What if I only want to send the coupon as a "thank you" for accepting or vice versa what if I only want to send it if the buyer allows the offer to expire to try to recover them as a customer on a different item? Note in the instructions - "Send them a coupon when your offer is accepted or it expires." As a seller, I'd prefer if these were actually two separate options. You can either select an existing coupon that you've already set up or create a new coupon. Now when a seller is on the "send offers" screen, they have the option to include a coupon and coupon message. In tandem with our Seller Initiated Offers tool, now sellers can also queue up a coupon to share if their offer expires as a way to help sweeten the deal and close the sale.
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